Factors-for-success orientated crisis management is based on the fact that the problems of a company can usually be attributed to a few causes. We concentrate on the problem areas Financial Situation, Market Position and Business Organisation These were analysed in respect to the factors for success Liquidity and Result, Customer's benefit, as well as Bottlenecks and Cost Drivers. Thus fundamental strengths and weaknesses the company are uncovered and based on that are deducted improvement possibilities. To overcome the crisis for each individual department short and long-term activities are defined. This proceeding leads to realistic survival strategies. In a short time and without large expenses an appropriate picture of the company is won. The concepts and activities derived from there possess a high potential for improvement and can quickly be implemented. Completeness stands back in favour of fast solutions. back