Factors-for-success orientated crisis management achieves a quick and thorough improvement of a crisis situation by restriction to the solution of the basic company problems. For the determination of the causes of a crisis and as a base for improvements the company is scanned in the problem areas financial situation, market position and organization and its position is analysed in respect to the essential factors for success. The investigation of the financial situation concentrates on liquidity and result. The liquidity situation of the company at that moment and for the near future is shown in a finance plan. The profit situation is represented in a break-even diagram, which shows the costs as a function of turnover. Absolute and relative gross profit is determined, classified as far as possible by product groups and products. Market position is essentially an image of customer's benefit, which is the benefit a product offers to a prospective customer. It can be expressed mainly by the parameters Quality, Price and Time. In the main business fields for the most important products the position on the market is analysed compared with the essential competitors (benchmarks). The fulfilment of the customer requirements is examined for product quality and service. The customer orientation of the organization will be assessed. The calculated price is compared to the market price and thus productivity is evaluated. Orders delivered are analysed according to delivery time and being on-time. The analysis of the company organization concentrates on the efficiency of the business processes. The process organisation in connection with organizational structure (company and management structure, personnel qualification), information management, product structure and production technology are examined for bottlenecks and cost drivers. back